The company, who clearly mistook International Women’s Day 2021 for International 1950s Day, says the social media post was supposed to promote its scholarship for female chefs, but it has understandably received a lot of backlash.
Some people have pledged not to eat at the restaurant, calling the fact that they tweeted this on International Women’s Day "tone-deaf". Which is not entirely true… it’s actually tone deaf for any day.
The company also appears to have taken out a full-page advertisement in the New York Times with the same statement. Yikes, that’s a very expensive way to get people to not eat at your restaurant.
Burger King followed up the tweet with two more, explaining it was meant to promote equity among kitchen leadership and a scholarship program and that “We're on a mission to change the gender ratio in the restaurant industry…”. What better way to get that message across than with some old school sexism?
No one was having it, and even KFC Gaming stepped in, urging them to delete the tweet. Fast food fight!
They initially responded by saying "Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry, we thought you’d be on board with this as well?" to the KFC account.
However, they finally saw the very obvious light and deleted it and tweeted “We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time.”
I guess one thing's for sure, women belong in Burger King’s marketing department.