And, on the weekend, they came in their hundreds, to watch a 22-year-old masked local, known only as Cheeseball Man, bravely devour said jar of cheeseballs.
And, for but a brief moment in time, everything was perfect.
At one point, our hero was almost beaten!
But pushing through the pain, Cheeseball Man did it!
That sweet, sweet son of a gun did it, finishing all the balls in roughly 30 minutes!
Cheeseball Man, who has remained anonymous, told The NY Post the feat nearly didn’t happen.
“There was a moment that I was definitely going to throw up, and then people said ‘keep it down’ really loudly, so I just kept it in,” he said.
“I would say that it was the most thrilling experience I’ve had in my life, but I’m a man of many stories”.