The partnership will introduce six new LEGO Bluey products within the LEGO 4+ and LEGO DUPLO product lines, which will hit Aussie shelves later this year.
The beloved Aussie animated series follows the lives of blue heeler puppy Bluey, her sister, Bingo, and their parents, Bandit and Chilli.
Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group, said of the collaboration: "We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios. It's been a long time coming, and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission."
Julie Kekwick, the head of licensing hardlines at BBC Studios, echoed a similar sentiment.
"We believe that Lego Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers," Kekwick said.
A post on the official Bluey website says that the new LEGO products will be released "in June 2025… for real life!".
In other exciting Bluey-related news, a Bluey feature film has also been announced and is expected to premiere in 2027.
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