The Aussie supermarket has become known for its adventurous hot cross bun flavours, with recent fan favourites including Biscoff and Fairy Bread.

Bakery merchandise manager Donald Keith said of the collaboration: “We’ve partnered with the Cinnabon team to use their bespoke ‘Cinnabon cinnamon’ flavour and combined this with an indulgent cream cheese-style filling to bring something completely new to our range,”

“We’ve seen a lot of hype from customers about our collaboration with Cinnabon and wanted to serve up a surprise by bringing these Hot Cross Buns to shelves early.

“It was the same when we introduced Biscoff Hot Cross Buns in 2023.”

“Our bakery team constantly explores food trends, both locally and globally, to see which flavours are taking off,” he said.

“Based on the trends and insights we collect, the bakery team works closely with supply partners to experiment with the flavour and gather feedback before finalising the product.”

Keith revealed that the initiation of new hot cross bun flavours takes about a year of trialing, however, the traditional flavour still reigns supreme.

“The traditional Hot Cross Bun 6 pack, however, still remains the most popular product we sell by volume in the range,” he said.

You can get your hands on the new Cinnabon flavour hot cross buns this Friday.