A TikTok account called ‘@CrumblSydney’ advertised “Crumbl is landing in Australia” and stated they would be selling the popular biscuits at a pop-up store in Sydney.
The account featured videos pulled from the official Crumbl TikTok, making it look like it was an officially-endorsed event. The bio of the TikTok account stated, “Not endorsed by Crumbl, just fans importing”.
But despite the bio statement, hundreds of people turned out on Sunday to find the cookies were being sold from a trophy shop in North Bondi. A box of five cookies could be bought for $75, or one for $17,.50, which is well above the US-retail price of $6.49.
The advertisers posted a video on Tuesday explaining they had flown to Hawaii to buy the boxes of cookies, and flight delays had meant the pop-up shop had to be delayed from Wednesday to Sunday.
Influencers took to TikTok to share their dismay at the event, with Elle Salagaras admitting she “didn’t do her research” but still “couldn’t believe” she had waited an hour for a cookie.
While Sofia Qistin said the “moral of the story” is that “Crumbl Cookie isn’t all that, spend your $17 somewhere else”.
The event organisers shared that they did not do the event for profit, outlining how they spent $4000 on flights, $6000 on buying 840 cookies, and $2000 on customs and taxes.
“Crumbl cookies should be kept at room temperature in an airtight container for up to three days, or refrigerated for up to seven days. We kept them to these requirements. Some were warmed to enhance their texture, which is what Crumbl does as well,” the statement said.
“While most customers enjoyed the cookies, a couple of influencers felt they didn’t meet expectations. We apologise that they don’t live up to expectations; however, they are just cookies at the end of the day.”
Image: Crumbl Cookie/TikTok
