Since 2023, Williams has served as the brand’s Men’s Creative Director, merging his own creative flair with the French fashion house’s traditional luxurious craftsmanship.
Williams reunited with one of his longtime collaborators, Japanese streetwear designer Nigo, for the fall 2025 season, where they landed on the playful design.
“I never dreamt when I first met Nigo that this is what we would be doing together,” Williams told WWD ahead of the menswear show.
Lobsters, much like Louis Vuitton's iconic monogram, are a signifier of luxury and the pair’s kitschy lobster purse is rumoured to set you back a whopping US$18,000.
