Association of Professional Declutterers and Organisers president Siân Pelleschi told The Guardian: “The constant need to keep up with these decluttering and organisational trends is causing genuine mental and physical stress.”

“People are losing the ability, in some cases, to distinguish between a fad and a method that can benefit their life,” Pelleschi said.

“They’re experiencing overwhelm and feelings of hopelessness, thanks to all these different organisational trends and methods.”

Trend analyst J’Nae Phillips told The Guardian that hyper-cleaning and throwing away things has become a way for people to show their personality.

Phillips added that ‘Cleantok’ is a “way for individuals to express their creativity and values in spaces that might otherwise seem mundane.”

But mental health experts say “anti-hoarders” can possibly cause harm similar to their polar opposites.

“Throwing stuff out to this extent isn’t mindful,” psychotherapist and psychologist Cassandra Jay said.

“Instead, the pressure to get rid of all our possessions and hone it down to one perfectly colour-coordinated airport box leads to burnout,” she explained.