The rumour went that 'Thy', the DJ on air every weekday from 11 am - 3 pm, was created rather than hired. Thy's show page read: "Every weekday from 11am-3pm while you are at work, driving around, doing the commute on public transport or at uni, Thy will be playing you the hottest tracks from around the world." Internet sleuths did a deep dive to find out more about her, but reportedly turned up a tiny mention on the station's website, but little else. She also had zero social media presence. So, who is Thy?! Well, CADA, operated by ARN Media, has confirmed that while the Thy you hear on air is AI, they’re based off a real-life CADA employee.
Thy's voice, likeness, and name, is modelled on a real ARN employee who actually works in the finance team.
The show has been created using ElevenLabs, a generative AI audio platform that can turn text into speech. So, there you have it!
