In a study by Hinge, the dating app researchers found that 44 per cent of daters say that lack of responsiveness is a top dating challenge.

To remedy this, the dating app that is “designed to be deleted” has launched ‘Your Turn Limits’, which forces users with eight or more people waiting for their response to either reply or end the chat to continue sending and receiving additional likes.

“With the launch of Your Turn Limits, we’re testing a new way to help our users focus on quality over quantity – keeping intentionality at the core of their dating experience,” said Justin McLeod, Founder and CEO of Hinge.

“We’ve heard from daters how they’re feeling overwhelmed, distracted, and, simply put, burnt out. To help alleviate these challenges and get people on more great dates, we’re continuing to identify innovative solutions like Your Turn Limits.”

The app’s researchers also found that users who focus on fewer chats at a time lead to quicker responses, increasing the likelihood of dates.

In 2023, Hinge matches where the first message was responded to within 24 hours were 72% more likely to result in a date.

In 2017, the app introduced the ‘Your Turn’ feature, which reminds users when it’s their turn to reply to someone and reduce accidental ghosting.