The original fitness influencer posted a series of videos last week, in which she took aim at women who film content from a “particular angle” to gain views.
“I don’t wanna see your ass,” Itsines said in the now-deleted video.
“I probably wouldn’t care if I didn’t have kids, I’ll be like, ‘you do you, boo’,” she continued.
“I’m unfollowing you because I don’t want to see that, I don’t wanna see your ass, but you do you.
“However, I have a daughter, and I’m trying to be an example to women. No drinking, no drugs, no smoking, no highly sexualised content.”
Itsines claims that the “oversexualised” content is “everywhere”.
“I’m scrolling, and she (my daughter) is sitting next to me, and I’m like ‘oh my God I don’t want you looking at another girl’s... from that angle,” she explained.
“It’s just not something I want to see.”
Unfortunately for the 33-year-old, she’s about to see a whole lot more of it, with followers irked by Itsines comments and the feeling that she had turned on the community she helped build.
“Keep eating your protein girls and showing off your phat ass,” one woman wrote alongside a video of her squatting in bike shorts.
Another quipped, “Good morning from Kayla Itsines’ favourite angle.”
“This coming from the same Kayla Itsines that doesn’t wear anything but a crop top, ever,” another noted.
While some agreed with her sentiment, many were quick to point out that Itsines herself had built an empire based on a workout brand which was originally called “Bikini Body Guides”.
