State senator Martin Looney has put forth a bill that would "require that each movie advertisement or listing include, and separately list, the scheduled time for (1) the movie trailers and advertisements that precede the advertised or listed movie, and (2) the advertised or listed movie."

Looney is clearly fed up with revenue-seeking cinemas cramming more movie trailers and advertisements into their screenings and consequently pushing back the actual movie start times.

"It seems to be an abuse of people's time. If they want to get there early and watch the promos, they can. But if they just want to see the feature, they ought to be able to get there just in time for that," Looney told The Register Citizen.

"I got a couple of calls from constituents who said that they went to the theater a few times and the feature did not start for a considerable period of time after the advertised starting time. It does seem to me that people are, in effect, a sort of captive audience watching the advertising before they get to see the feature they came to see."

Mooney's proposed bill was submitted to the Connecticut General Assembly rather than Congress, meaning that if it were to be passed, it would only impact theaters within the state.

While this bill would make a trip to the movies more time-efficient, cinemas rely on that ad revenue and may cut their spending if they think fewer cinemagoers are viewing their ads.