Move over Elon Musk, there’s a new share market rollercoaster operator in town, and his name is Cristiano Ronaldo.

In amusing news for everyone except Coco-Cola, soccer superstar Cristiano Ronaldo somehow managed to make the value of coke’s shares drop by 1.6% with a very simple statement while speaking to the media ahead of Portugal’s clash with Hungary on Tuesday.

For context, Coca-Cola is the sponsor of football championship Euro 2020, so at all press conferences two coke bottles have been placed in front of whom ever is speaking. But as Ronaldo sat down, he picked up the two bottles of coke and put them out of view, held up a water bottle and casually said “Drink water.” Simple right?

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Not for coke. The company saw a 1.6% drop in value. Which for a company as large as Coca-Cola is a whopping $5.2 billion (AU) drop. Ouch.

Naturally Coca-Cola seemed rather spooked and released a statement afterwards saying that “everyone is entitled to their drink preferences” and everyone has different “tastes and needs.” A spokesperson also added “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”

And luckily for Coca-Cola Amatil, they do own water brands Deep Spring, Mount Franklin, Neverfail, Peats Ridge and Pump Spring Water. So we can all stop worrying that sweet black nectar Coke may not make it through this.

Anyway, right after this press conference Ronaldo made football history by becoming the top scorer in Euro competition history. In fact, he’s the first player to play in five euros, the first player to score in five euros, the first player in Euro finals history to score 11 goals in competition, and is the oldest player to score more than two goals in a Euro championship match. And you’re telling me he does this without drinking coke? That can’t be right.

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