They surveyed users across the United States, United Kingdom, Germany, France, Japan, Australia, and South Korea. You can tell they didn’t survey Italy, because the “pinched fingers” emoji didn’t crack the top five.
What did crack the top five is the “thumbs up” coming in second, the “red heart” came third, the “wink and kiss” fourth and fifth was the “sad face with tear”. If you use them all in the same message, you have way too much drama in your life.
Despite being the most popular, the “laugh out loud” emoji has been labelled cliché and uncool by Gen Zers. 21-year-old Walid Mohammed told CNN Business earlier this year "I stopped using it a while back because I saw older people using it, like my mom, my older siblings and just older people in general". So, Gen Zers can’t imagine anything worse than doing things old people do, that makes me feel “sad face emoji”.
The report also found the three most misunderstood emojis in the world which are the "eggplant" the "peach" and the "clown". It’s interesting that two of the most confusing emoji’s are sexually suggestive… well three, depending what you’re in to.
The majority of those surveyed think emoji’s make it easier for them to express themselves and simplify communicating across language barriers. 67% said they think people who use emojis are friendlier, funnier and cooler than those who don't. And 88% said they feel more empathetic toward people who use emojis.
Perhaps it’s time to ditch the written language and communicate exclusively in emoji’s, just kidding “wink face emoji”.