The game gained huge popularity on Twitter and Reddit, mainly due to its simple format and single daily word that all players must guess.
The NY Time's announcement of the purchase states that it is part of its digital subscription growth strategy. Its games app is one of the key ways to attract more subscribers.
Wordle's creator, Josh Wardle, made an announcement about the purchase, which read a little more like the game was ending, as opposed to just moving to a new home.
He did reassure fans that it will remain free and win streaks will be preserved, stating:
"It has been incredible to watch a game bring so much joy to so many, and I feel so grateful for the personal stories some of you have shared with me – from Wordle uniting distant family members, to provoking friendly rivalries, to supporting medical recoveries.
When the game moves to the NYT site, it will be free to play for everyone, and I am working with them to make sure your wins and streaks will be preserved.''
''Thank you all for playing and making Wordle an unforgettable experience."
Wardle originally made the game for his partner; however, it gained incredible traction and became a worldwide phenomenon, often exceeding 2.7 million daily users.