The cheap international flights hope to entice more young travellers to visit and work in the recently voted, most liveable city in Australia, Adelaide.
It aims to help fill employment gaps and skill shortages in the state as well as boost tourism.
So how does it work?
The South Australian Tourism Commission campaign will offer 200 return flights to Adelaide from London Heathrow, Manchester, Edinburgh and Dublin for just £10, or $17.60 AUD, on Qatar Airways services.
The heavily discounted return flights will be available through UK tour operator Trailfinders.
To be eligible for the scheme, the citizens must be able to prove they have a working holiday visa, be able to travel to Adelaide before September 30 this year and purchase a holiday starter pack via Trailfinders.
Travellers interested in the scheme can register their interest online ahead of ticket sales opening in May.
So if you have a friend or relatives in the UK that fancies a year in the sun, let them know!