The Victorian government and City of Melbourne will jointly fund a number of initiatives to bring the city centre back to life, including a $5 million midweek dining rebate scheme.
It comes as Victoria recorded 1173 new locally acquired COVID-19 cases and nine more deaths, a day after protesters celebrated being "superspreaders".
From November 15, diners will be able to claim 30 per cent off their bills - up to $150 - between Monday and Thursday each week.
The more than 200,000 rebates will be up for grabs at restaurants, cafes and bars in the CBD, Lygon Street, North Melbourne, Southbank, South Wharf and Docklands.
The package also includes $10.4 million to help businesses trade outdoors and at night, $15.7 million to boost the city's events calender, $14 million to revitalise public areas and $3.6 million to provide an enhanced business concierge service.
"This is about getting people back to the CBD," Premier Daniel Andrews told reporters at Italian restaurant Becco in Melbourne's CBD.
"Having people not only visiting but spending - and that's all about jobs."
Lord Mayor Sally Capp said the cash injection was the first tranche of a $200 million fund to revitalise Melbourne.
It comes as the health department on Sunday confirmed the state is now managing 16,413 active COVID-19 cases.
AAP with The Project