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Clive Palmer’s $100 Million Advertising Blitz Fails To Deliver

Clive Palmer’s United Australia Party has failed to reach five per cent of the national primary vote in Saturday’s federal election, despite an advertising blitz over the past few months.

The Guardian reports the UAP spent $100 million on advertising, including an hour-long advertisement on Channel 10, in the lead up to the election.

The party did claw back some national voters, with the UAP vote increasing to around 4.7 per cent, but Pauline Hanson’s One Nation still beat it out with six per cent.

The UAP had its biggest success in Queensland, where it took in six per cent of the vote in the state, reaching as high as 10 per cent in the outer suburban areas of  Holt, McMahon, Calwell, Bruce, Wright, Forde and Scullin due to how hard these areas were hit by the pandemic.

The most significant loss of the night for the UAP is the party’s leader, Craig Kelly.

Kelly, who won the seat of Hughes for the Liberal party in 2010, defected to the UAP in his fourth term.

He managed to secure just eight per cent of the primary vote in Hughes, with the seat expected to be returned to the Liberals through Jenny Ware.