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Birkenstock’s Surprising Collab With High Fashion Label

Birkenstock - the makers of comfort first, sturdy sandals, have collaborated with Manolo Blahnik - the makers of glamour first, stiletto heels.

‘Manolo’s’ have been seen on the red carpet and on the feet of Carrie Bradshaw in the iconic Sex and the City, as she somehow pranced around New York wearing them.

On the other hand, Birkenstocks have been seen at BBQ’s and on the feet of people who don’t give a shit.

However, this unlikely collab seems to make a lot of sense in a post (current) pandemic world.

Lockdown made dressing for comfort, rather than the approval of others a trend. Luckily, you can now do both with the one item.

The pairing may also be due to the fact that last year, Birkenstock was acquired by an investment fund part owned by the luxury French conglomerate LVMH.

They are responsible for Louis Vuitton, Dom Pérignon, Bulgari and many others. Birkenstock’s new women’s range designed by Blahnik, has seen their traditionally earthy tones replaced by coloured velvet and sparkly buckles.

The designs have retained the original shoe shape, but come in a sapphire blue, fuschia and black.

They look a bit too fancy to have the same functionality of regular birkenstocks (going to the shops, killing spiders). You would definitely want to wear them only to very special BBQ’s.

Perhaps this is just the beginning of a pivot which ends in Birkenstock stilettos, but it’s hard to pinpoint the target market for the current shoe.

They will set you back £415, so I guess maybe it’s rich people who like comfort.

Or rich people who want to make a bold statement with their footwear.

Or rich people who need new bathroom slippers.

Or the Queen (she’s rich).