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Australia's Online Shopping Addicted Suburbs Revealed In New Data

Almost 20 cents out of every dollar spent on retail purchases in Australia last year was spent online, as Australia Post reveals the suburbs driving the surge.

Australia's top ten suburbs with the highest volume of online shopping purchases have been revealed, with all of them being within 20 kilometres of their nearest capital city.

All ten were in Victoria and New South Wales, which both experienced several months of COVID-19 pandemic restrictions and lockdowns last year. The total online spending around the country hit $62.3 billion, making up 19.3 per cent of retail purchases as e-commerce grew by 12.3 per cent on the year, with more than 80 per cent of households doing some form of online shopping.

"Australians turned to online shopping like never before, and with fluctuating restrictions and 15 million people in lockdown at one stage, e-commerce was a lifeline for people and businesses alike," Australia Post CEO Paul Graham said.

Consumers have grown in confidence in buying online as well, with shoppers ordering a wider variety of items from a larger pool of retailers as opposed to just notable retail giants.

Mr Graham states that shoppers are also becoming more and more conscious of sustainability. The increasing influence of purchase decisions being made online is attributed to how sustainable a business is and traditional factors like convenience and reliability.

Interestingly, despite the Aussies in these areas being in lockdown in their homes with outdoor exercise, one of the few excuses to leave, 'athleisure wear' purchases were most popular, along with footwear. They were followed by products for pets and babies.

Point Cook in Melbourne's southwest maintained the top online shopping location for the seventh consecutive year. The suburb had a median age of 32 at the 2016 census, well below the national median of 38.

AUSTRALIA'S TOP ONLINE SHOPPING SUBURBS * Point Cook, Vic * Liverpool, NSW * Hoppers Crossing, Vic * Cranbourne, Vic * Craigieburn, Vic * Rouse Hill, NSW * Camden, NSW * Gosford, NSW * Campbelltown, NSW * Wyong, NSW