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Anna Heinrich - Statement

Anna Heinrich - Statement

We were completely unaware, as was Anna, that one of her posts had even come before Ad Standards until Thursday 8th April when we were contacted for comment regarding the alleged breach. Unfortunately, the brand never disclosed to us that they had been contacted by Ad Standards, so it was quite a surprise. We contacted the brand immediately and amended the post, unfortunately the “paid collaboration with…” didn’t appear until the next day. Anna Heinrich has always been very open and honest with her audience and we certainly would have addressed this had we become aware of it sooner.